Practical Guide to SEO on Google – 2023 Latest Update

Practical Guide to SEO: Digitization and digitization offer a multitude of possibilities in terms of marketing for Internet users, and at the same time facilitate exchanges between service providers and service buyers through websites. The same is true for information that is privileged by Internet accessibility, in particular by the establishment of search engines, such as Google. But it is not always easy to take advantage of these possibilities on Google. For example, it is essential to optimize the content on the internet to promote natural referencing or SEO referencing.

SEO referencing

On the other hand, SEO referencing is an important element for highlighting your content and your web page. If SEO is not your strong point in creating content for websites, here are some tips to adopt to optimize your page on search engines.

SEO Referencing, What is it?

The term SEO agency is an Anglicism that literally means Search Engine Optimization, or in French, optimization for search engines. Indeed, it is not enough for a company or a person to put content on websites so that during their research, Internet users easily come across its content.

In this context, natural referencing refers to all the tools and techniques implemented with the aim of optimizing the position of a web page or a website in the search results of Internet users by means of search engines. Search, like Google. The SEO technique is also known as natural referencing. The goal of natural referencing is thus to improve a web page so that it gains visibility on the web and wins places on Google or any other type of search engine.

The objective of the SEO methodology is to gain a position on Google, to help search engines interpret and present your content to Internet users, and to offer web content that suits the different requests of Internet users. In other words, it is a question of bringing the maximum of information in the contents of the web pages so that it is easier for the robots of indexation of contents to position the page during the results of the searches of the Internet users.

What are the Phases to Follow in the Context of Natural Referencing?

To optimize the content on its web page, SEO referencing must be done in two phases: the referencing phase and the optimization or positioning phase.

  • The so-called referencing phase: It aims in particular to optimize the visibility of pages and websites to attract Internet users. Referencing consists of linking the web page, through its content, and search engines. For this, it is necessary to clearly define the keywords inserted in the content;
  • The so-called positioning phase: the purpose of this second phase is to gain a position in the results of search engines. The better content is positioned, the more it will be displayed among the first search results of Google. But the positioning phase also means canvassing competitors, in particular, so as not to arrive last in engine rankings. It is therefore important during this phase to follow up, monitor the competition, and anticipate.

Some Tips and Advice for Successful Natural Referencing on Google?

There are different ways to improve your SEO and you’re positioning on the internet, at the level of search engines. We have listed for you some tips and advice to better optimize your page on Google.

Offer Quality Content on Websites

The quality of the content of a web page is assessed not only by the information that the page offers but also by the syntactic arrangement. But above all, the quality of content is assessed through its originality. It is therefore forbidden to duplicate content; plagiarism is an action sanctioned by indexing robots on Google. To measure the plagiarism rate of your content, you can use software or online services on the internet.

Offer Attractive and Catchy Titles and Content

The first element to optimize the visibility of your page is the title. It is therefore important to develop it well, to ensure that the title of the content is attractive and catchy. Once people are convinced by the title, it is easier for them to continue reading what you offer in the body of your page.

The title should be clear, simple, and concise, not too long or too short. The title must therefore reflect the content of the page. This phase is very important for SEO on Google.

Do not Force the Keywords Too Much

It is true that the insertion of keywords in the content by the SEO content writing service helps search engines to identify your web page. However, in terms of reading and information, too many keywords could discourage Internet users from reading your content, since it will be heavy in this case. We are looking for quality content that makes Internet users want to read and not the other way around. Use the keywords, but define the best parts where to include them, such as titles and in the first parts of the content.

Use Images to Improve Your SEO

Here too, quality is an important prerequisite. Before optimizing a web page by means of visuals, it is necessary to ensure that the visuals to be highlighted on its web page are of very good quality. Indeed, images and videos are elements that attract the attention of Internet users and therefore encourage them to visit the web page and read its content.

Opt for images that reflect the content of your page, and your theme, but above all, make sure that they are not subject to any copyright. Once the choice of visual is made, you can start referencing images for Google.

Optimize Internal Linking

Google is increasingly looking for the most relevant links on the internet. It is then interesting for the natural referencing of a web page to bring elements of improvement to its internal mesh.

Also Check: Check the Live Automated Chatbot Software

Final Words:

These are all the latest updated guides to improve your SEO on Google. Hope the above guide will help you to solve your SEO-related queries. If you still have any questions related to the above Google SEO guide please feel free to ask us in the below comment section. Thanks for your visit.

Tags: SEO Google, what is SEO and how it works, search engine optimization examples, search engine optimization techniques, SEO marketing, how to do SEO, local citation seo, google seo tool.