A new way to carry your iPhone: As an iPhone user, I’ve grown accustomed to crisp designs, premium materials, and thoughtful accessories so when Apple teamed up with ISSEY MIYAKE to release the Apple iPhone Pocket, I was immediately curious.
This isn’t just another case or strap it’s a wearable textile piece, part bag, part pouch, and part fashion accessory. If you’re looking for something that elevates how you carry your iPhone and don’t mind paying for design this might be your next purchase.
In this article, I dive deep into what the iPhone Pocket is, what it costs, how it works, and whether it’s worth it from the perspective of someone who lives with an iPhone daily.
What is the iPhone Pocket (Apple × ISSEY MIYAKE)?
Collaboration Background
Apple and ISSEY MIYAKE have a design affinity: minimalism, a devotion to material and form, and a shared philosophy of “less defined, more possibility.” The iPhone Pocket is built on that foundation.
ISSEY MIYAKE has a long legacy of creating pleated textiles, clothes built from “a piece of cloth” concept. Apple references that heritage directly when describing this product.
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Design & Material
- The iPhone Pocket is made in 3D-knitted construction a single piece of ribbed fabric that expands to hold your iPhone and small extras.
- Material breakdown (per Apple product listing): Nylon 14 %, Polyester 85 %, Polyurethane 1 %.
- Two strap/length versions:
- Short strap: Fits around wrist or ties onto bag.
- Long strap: Designed to wear cross-body or over shoulder.
- Color options:
- Short strap: eight colours (lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black)
- Long strap: three colours (sapphire, cinnamon, black)
- Dimensions: (Short) approx length 15.8 in / 40 cm; width 2.5 in / 6.3 cm. For the Long: length 31.5 in / 80 cm.
Purpose & Use Cases
- It’s described as “an additional pocket” for your iPhone, not simply a case. It fully encloses the iPhone but stretches to accommodate small everyday items.
- Wear it: handheld, tied onto a bag, or on your body (cross-body, wrist).
- From a user standpoint: imagine your iPhone no longer tucked in a pocket or bag, but seamlessly part of your daily outfit like wearing a phone sling or sophistication bag for your tech.
- Slight caveat: It is a textile accessory. It doesn’t advertise heavy protection like some rugged cases; the focus is on aesthetics, utility and pairing with a lifestyle.
Price Breakdown & Availability
| Version | US Price* | Key Notes |
| Short strap | US $149.95 | Available in eight colours. |
| Long strap | US $229.95 | Available in three colours. |
*Prices in USD; local pricing in other markets will vary (e.g., Indian ₹13,000 approx as reported).
Availability: Released Nov 14, 2025 in select Apple Store locations and online in the U.S., UK, Greater China, Japan, South Korea, Singapore, Italy, France. It’s also a limited-edition accessory. Some markets have already sold out rapidly.
Features & What You Get – Deep Dive
Core Features
- Universal iPhone fit: Apple claims it will fit any iPhone.
- Expandable textile construction: The ribbed knit allows for stretching so the iPhone display can peek through when you stretch the material.
- Multiple carry styles: Wrist, bag-attachment, cross-body. The long strap version enables more wearable versatility.
- Material/wear quality: Being knitted with high-end textile techniques (inspired by ISSEY MIYAKE’s pleat workmanship) means premium look and feel.
Practical Considerations
- It’s great for minimal everyday carry. Phone, maybe AirPods, maybe a small card or key. But it is not designed primarily as a protective case with thick bumpers.
- Because it expands, contents may shift if you overload it, your phone might bounce around. Users should treat it more like a fashion phone pouch than rugged gear.
- Since it’s limited edition, availability is constrained early adopters may need to act fast.
- Price is premium (for what it does) so one should weigh fashion/brand value vs utility.
Colour & Style Integration
- For a style-conscious iPhone user: the colour options provide mix-and-match possibilities with your iPhone colour, your outfit, or your handbag. Apple explicitly says the palette was chosen to allow personalization.
- If you’re carrying an iPhone of a bold colour, pairing with a contrasting or matching iPhone Pocket can become a styling statement.
- Because it’s designed by ISSEY MIYAKE and built as a textile piece, it blends tech and fashion — for users who want more than just function.
Why Choose iPhone Pocket vs Other Carries?
| Feature | Traditional iPhone Case + Bag | iPhone Pocket (Apple × ISSEY MIYAKE) |
| Protection | Varies widely (rugged cases provide high protection) | Fashion-oriented, moderate protection from scratches; not ruggedised |
| Carry style | Either in pocket or inside bag | Worn externally as pouch/strap; wearable fashion piece |
| Material focus | Hard plastic, leather, silicone | 3D-knitted textile inspired by fashion house |
| Brand & Design positioning | Functional, accessory market | Premium collaborative edition, luxury focus |
| Price | Wide range (cases from US $30-100+) | Limited-edition: US $149.95 / $229.95 |
| Versatility | Often phone only; bag may carry extra items | Phone + small extras; wearable style component |
If you’re a user who values high-end design and wearable tech fashion, the iPhone Pocket stands out. If you prefer maximum protection or utility (e.g., carrying battery pack, heavy wallet, etc.), you might still want a conventional bag or case.
iPhone Pocket Price in India & Global Markets
While the U.S. price starts at US $149.95, reports indicate that in India the accessory is being listed at approximately ₹13,000 for the short version. Given currency differences, import duties, and limited edition status, Indian users should expect higher local pricing and limited stock.
If you’re in any Indian region, check Apple’s local store listings or authorised retailers early. Also, anticipate shipping/import constraints; considering the product’s limited edition status, stock may deplete quickly.
Pros & Cons from an iPhone User’s Perspective
Pros
- Unique carry accessory: You’re not just buying a phone case, you’re buying a wearable statement piece for your iPhone.
- Premium collaboration design: Apple + ISSEY MIYAKE gives it designer credibility, materials, and craftsmanship.
- Flexibility of carry styles: wrist, bag attachment, cross-body.
- A new aesthetic: For those who want to “wear” their iPhone rather than just stash it.
- Colour variety: Eight colours for short strap, three for long allows for style personalization.
Cons
- High price relative to function: For a knitted pouch whose primary job is carry/fashion, US $230 (or ₹13,000+) may feel steep. Critics have pointed this out.
- Limited protection: If you drop your phone, the textile pouch may not offer the same shock absorption as a rugged case.
- Limited stock / availability: It’s a limited-edition accessory and some markets reportedly sold out quickly.
- Not ideal for carrying lots of extras: The stretch is useful, but it’s not a full bag with compartments and structure.
- Some stylistic risk: Because it’s unconventional, users who prefer understated gear may find it odd to wear a phone as a cross-body fashion piece.
Who Should Buy It?
- Style-first iPhone users: If you treat your iPhone as part of your look and your accessories reflect that, the iPhone Pocket appeals.
- Minimalists: If you carry just phone + maybe AirPods + a card, and want to free your hands while keeping phone accessible.
- Apple/Designer fans: For those who collect Apple or designer accessories, limited-edition collaborations like this have appeal beyond function.
- Gift-givers: As a premium, designer accessory, it could be a stylish gift for someone who lives and breathes Apple gear and fashion.
Who might not buy it: people who prioritise heavy protection, carry many items (wallet, keys, charger, etc.), or prefer a low-profile phone carry solution.
FAQs on iPhone Pocket
1. Will the iPhone Pocket fit older iPhone models (e.g., iPhone 12, iPhone 13)?
Yes, Apple states that the iPhone Pocket is designed to fit any iPhone. Although performance-wise it simply encloses your phone; you should check dimensions relative to your model for best fit.
2. Does the iPhone Pocket offer screen visibility or access while in the pouch?
Yes, the ribbed open textile construction allows you to stretch the material and peek at your iPhone’s display. However, you will likely need to remove the phone for full interaction (swiping deeply, Face ID, etc.) depending on strap orientation.
3. Is the iPhone Pocket available in India and what is the price?
It is announced globally and according to media reports it is available in select markets, though Indian availability may be limited and the price quoted is around ₹13,000 for the short version. Check apple.com/IN or authorised Apple Stores locally for launch status and stock.
4. Can I attach additional items like AirPods or a small wallet inside the iPhone Pocket?
Yes, to some extent. The textile pouch is stretchable and designed to hold “all pocketable items” in addition to the iPhone. But it’s not built like a full capacity bag carrying many bulky items may compromise fit and comfort.
5. Is this product protective for the phone (drops, water, dust)?
No, the emphasis is on design, carry convenience and aesthetics rather than heavy duty protection. If you are concerned about drops, water or dust, you may still want to use a dedicated protective case inside the iPhone Pocket, or use a more rugged accessory.
6. Is the iPhone Pocket reusable for future iPhones / is it a permanent accessory?
Since it’s designed to fit “any iPhone,” it should be reusable; however, as a limited-edition collaboration, it may not be restocked in large quantities. If the strap length, fit or condition matters for future models, consider availability.
Final Words:
As someone who lives immersed in the Apple ecosystem, the launch of the Apple iPhone Pocket by ISSEY MIYAKE strikes me as a bold crossover between technology and fashion. It re-imagines how we carry our devices not simply in a pocket or bag, but as part of our outfit, embraced by textile and design. For the style-conscious iPhone user, this is more than an accessory it’s a wearable statement.
The craftsmanship, colour options and thoughtful design make it appealing if you value form as much as function. That said, one must recognise the trade-offs: premium pricing, limited protective capability, and limited capacity.
If your priority is protection, utility and carry-all convenience, this may not replace your everyday rugged case or backpack. But if you’re ready to elevate your iPhone-carry game, make a fashion statement and invest in a premium limited-edition piece, then the iPhone Pocket is worthy of consideration just act quickly, because this one’s likely to become a collector’s item.
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