Which Social Media Platform Is Best For Sports Content Creation?

Creating content online is a great way to make money online, and there is a large audience for sports content. If you are passionate about sports and follow all the updates regularly, then you may want to consider creating sport-related content and sharing it online. But which platform should you use? Here’s a rough overview of some of the options you have.

Creating A YouTube Channel

Given the popularity of the platform: it’s the second most widely used search engine, second only to Google YouTube is probably one of the first platforms that come to mind for content creation. It’s relatively easy to create a sports vlog, as many people use the platform to watch commentators and analysis on popular games and matches. 

Best Sports Content Creation Ideas
Best Sports Content Creation Ideas

Also, there’s no need to worry about driving traffic to your channel in the beginning, because you can always buy YouTube views to increase the popularity of your content. Nonetheless, people use YouTube for a wide variety of content, and you can easily find a way to create sports-related content here.

Just make sure that you do not broadcast any copyrighted material (footage from games) without permission from the revelation associations. Otherwise, you won’t get any of the profits due to copyright infringement.

Start A Sports News Website

Sports fans love to consume content about the latest updates from their favorite teams, and writing content for a website is not as difficult as creating video content for platforms like YouTube. There may be a  need to hire writers or even someone to manage your website for you, but it’s an easy endeavor to start. The most difficult aspect you will face is that you will need to update the website with relevant content constantly, even if there is no revenue being generated from the website.

It takes a long time for a website to be financially successful, especially if it is a content-based website. Nonetheless, it’s worth a try. You can use all social media platforms to direct traffic to your website as well.

Live Broadcasting Sports Commentary

There’s nothing like a good commentator on a sports game, regardless of the type of game. If you think you’re particularly knowledgeable in the sport of your choice, then consider broadcasting games live and commentating. Note that you will need to have extensive knowledge of the gameplay and statistics of the game, as well as minute details. Twitch is the best platform for live broadcasts, but remember that you are doing everything live—which means your reactions and comments must be instantaneous.


This platform is mostly known for fitness influencers, rather than sports-related content. However, if you are able to create high-quality photos or videos, you have a chance on Instagram. Some sports commentators use Instagram as a supporting platform for their other web content. For example, the photos posted on Instagram would have captions that include links to content on a different platform. Nonetheless, clips and segments of some sports activities make for great content on Instagram as well. A great example would be UFC fights—posting clips from a fight, especially the highlights, can be especially interesting content for users.

Advice On Creating Sports-Related Content

Regardless of the platform, you choose to share your content on, you should aim to create high-quality content. Preferably, you should focus on a sport that you know well. Don’t start sharing content that is about hockey if you’ve never set foot in an ice rink. You’ll need to have an interest in the particular sport so that you can perform well and create interesting content that people will keep coming back to.

Also, try not to diversify your approach too much. Some content creators think that they can post about all things sports, and may quickly find that they are not the jack-of-all-trades they thought they were. There’s a reason that channels like ESPN have different anchors for different sports—everyone has their specialty.

Just as we don’t expect Joe Rogan to be an expert on Basketball, but believe what he says on MMA fighting, UFC, and JiuJitsu, no one expects you to know everything. If, in any case, you give out the wrong type of information, the best approach is, to be honest, and straightforward about it. Admitting your mistakes publicly to your readers/viewers will help them see you as the real deal, and they will highly appreciate it.


There are a number of social media platforms available nowadays, and posting sports-related content on them is a great way to generate income. It may be a lot easier because the competition is relatively low, but there is still some difficulty because you will need to be constantly updated with the most recent news. Finding the latest news may take some time, but if you are already passionate about the sport, this should be easy.

Tags: Sports content writing, Best sports content ideas, Football content ideas, Best sports content creators, Content for a sports website, How to attract fans to sporting events.